Growing Online Following via Strategic Content Creation

Julia Spong

Content Creator
Content Editor
Social Media Manager
CapCut
Instagram
TikTok

I run a fitness and lifestyle TikTok and Instagram where I have accumulated over 40,000 total followers!

Who is JJFIIT? 👤

What started as a passion project has now become a full time side hustle. A social media community where you can learn all things fitness, confidence, and lifestyle.

I have grown a community of over 40,000 followers! This is something I have been able to achieve by absorbing content, observing trends, posting consistently, and exercising my creativity.

My current content schedule:

  • TikTok: ~ 3 videos/day
  • Instagram: 1 post and 3-10 stories/day



You can watch a few high-performing videos here:

  1. Shy girl workout: My main goal is to help women build confidence going to the gym. With this in mind, sharing workouts that require minimal equipment typically perform really well with my audience!
  2. Educational: Another goal of my content is to educate women on how to reach their goals.
  3. Lifestyle: Aside from workout content, I also like to share content that allows me to connect more with my audience and show them parts of my life outside of the gym!

Results ⭐️

I began using TikTok in February of 2022 and have since gained a total of over 39,200 followers. This growth has been rapid, growing over 1000 followers in 1 week at times.

February 2022 to September 2023. Creating content that is relatable, relevant and valuable has allowed me to target the audience that I am looking to support and build value for.





Insights Overview

In one week I grew just under 2500 followers, and at the end of the next month I had grown by 11.3k followers!



If you're ready to take your social media presence to the next level and see RESULTS, send me a message and let's connect - I can't wait to meet you! 💫





2022

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