UGC, also known as User-Generated Content, refers to content that is created and shared by users or consumers of a brand/product (like you and me), rather than by influencers or brands.

UGC has become super important to incorporate in your marketing strategy because it leverages the power of authenticity and community engagement. It's just everyday people sharing their experiences, thoughts, and creativity, making ads feel real and relatable!

The production process involved collecting a wide range of video content, reviewing and selecting the most compelling clips, and organizing them into a coherent narrative structure that followed the script provided.

Throughout the process, I maintained regular communication with the Content Team at Sidekick, seeking their input and feedback when questions arose.

A fully edited and narrated UGC video

3 additional hooks that could be used to diversify the start of the ad (available upon request)

A dropbox file containing all the raw footage without narration. This is provided so it can be repurposed into additional ads (available upon request)