What should I include in the project brief for a freelance content strategist?
Include a detailed description of the project and its goals. Describe your target audience and any specific topics to cover. Share your brand voice and any style guides you follow.
How do I evaluate a content strategist's portfolio on Contra?
Look for past projects similar to yours and check the success of those projects. Evaluate the quality and creativity of the content and see if it matches your brand's style. Check for testimonials or case studies from previous clients.
What should I consider when discussing timelines with a content strategist?
Make sure the strategist understands your project deadlines. Agree on milestones and deadlines for each stage of the project. It should include time for reviewing drafts and making revisions.
How important is it to discuss the strategist's content strategy approach?
Very important. Ask them to explain how they plan to achieve your goals. They should clearly outline their process for research, content creation, and measuring success.
What should I confirm about the deliverables from a content strategist?
Ensure the strategist lists all the expected deliverables, like blog posts, social media content, or videos. Confirm how the content will be delivered and in what format. Agree on how many revisions are included.
How to ensure the content strategy aligns with my business goals?
Share your business objectives with the strategist. Make sure they understand your brand and what you hope to achieve with the content. Discuss KPIs that will be used to measure success.
What questions should I prepare for the content strategist before starting the project?
Prepare questions about their previous experience with similar projects. Ask about their approach to content creation and strategy. Discuss how they handle challenges and feedback during the project.
Why is it important to discuss content ownership before starting a project?
Determining content ownership upfront prevents misunderstandings. Clarify that your business will own the final content. Make sure it's agreed upon in writing.
How can I ensure effective communication with a freelance content strategist?
Set up regular check-ins and updates. Agree on the best ways to communicate, like email or video calls. Make sure there's a clear way for giving feedback and asking questions.
How do I know if a content strategist is the right cultural fit for my brand?
Evaluate how well they understand and align with your brand's values and voice. Discuss past examples where they've adapted to different styles or industries. Their enthusiasm and interest in your project are good indicators.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
