"Strategic Social Media Management for Engagement and Growth"

Joyson Daniel

Starting at

299

/mo

About this service

Summary

As a freelance social media manager, I specialize in crafting tailored strategies that resonate with your unique brand voice and audience. What makes me stand out is my commitment to creating authentic, engaging content that fosters genuine connections while utilizing data-driven insights to optimize performance. With a focus on sustainable growth, I adapt to the ever-evolving digital landscape to ensure your brand not only gets noticed but also thrives.

Process

Social Media Management Process: Step-by-Step

1. Initial Consultation

Objective: Understand your goals, target audience, brand voice, and existing social media presence.

Deliverable: Meeting notes summarizing goals and expectations.

2. Social Media Audit

Objective: Analyze your current social media profiles for performance, branding, and engagement.

Deliverable: A report detailing strengths, weaknesses, and recommendations for improvement.

3. Strategy Development

Objective: Create a tailored social media strategy that aligns with your business goals.

Deliverable: A comprehensive strategy document including content themes, posting frequency, and engagement tactics.

4. Content Calendar Creation

Objective: Plan a month’s worth of content to ensure consistency and alignment with marketing campaigns.

Deliverable: A detailed content calendar that outlines post topics, formats, and publishing dates.

5. Content Creation

Objective: Develop engaging visuals and copy that reflect the brand's voice and resonate with the audience.

Deliverable: A library of ready-to-publish posts, including graphics, videos, and captions.

6. Posting and Scheduling

Objective: Use social media management tools to schedule posts at optimal times for maximum engagement.

Deliverable: Scheduled posts on platforms like Hootsuite, Buffer, or native scheduling tools.

7. Community Management

Objective: Monitor social media channels, respond to comments, and engage with followers to foster community.

Deliverable: Regular updates on engagement metrics and a log of interactions with followers.

8. Performance Monitoring and Reporting

Objective: Track key performance indicators (KPIs) to assess the effectiveness of the strategy.

Deliverable: Monthly performance reports that analyze engagement rates, follower growth, and reach.

9. Strategy Optimization

Objective: Use insights from performance data to refine and optimize the social media strategy continuously.

Deliverable: Updated strategy recommendations based on data analysis.

10. Client Feedback and Adjustment

Objective: Regularly seek feedback from the client to ensure satisfaction and alignment with their vision.

Deliverable: Meeting summaries with feedback and adjusted plans based on client input.

What's included

Content Clendar
Amonth-long shedule with planned post (topics, captions, hastags, visuals). Purpose: Helps maintain consistency and align content with marketing goals.
Social Media Posts
Formats: Static images, video, carousels, reels and stories. Platform: tailored content for Facebook, Instagram, Linkedin, Twitter/X or Tiktok.
Caption And Hastag Strategy
Engaging caption and curated hashtags to increase visibility and engagement. Deliverable: A document with caption template and trending/relavent hastag lists.
Performance Reports
Monthly/Weekly Report analyzing key metrics: engagement rate, follower growth, impressions and click-through rate.
Ad Campaign Management (optional)
Setup and optimization of paid ad campaigns on platforms like Facebook, Instagram or Linkedin. Deliverables: ad creatives, targeting parameters and performance metrics
Community Managemet
Engagement Activities: Responding to comments, messages and mentions.
Social Media Audit
A detailed evaluation of the client's existing profiles with recommendation for improvement. Deliverable: An audit report covering profile optimization, engagement and content strategy.
Competitor Analysis
A comparison of the client's social media presence with 3-5 key competitors. Deliverable: Insights on content strategies, engagement patterns and trends.
Brand Aesthetic & Template Designs
Custom branded Templates for posts, stories, and cover photos to maintain a consistent visual identity.
Follower Growth Srategy
Plan to increase followers organically through campaigns, engagement activities or influencer collaborations. Deliverable: strategy document with actionable steps and milestones.

Skills and tools

Content Strategist

Social Media Manager

Social Media Marketer

Canva

Google Ads

Instagram

Slack

Industries

Healthcare

Real Estate

More services

"Custom Brand Kit"

STARTING AT

$5.99/hour

hourly rate