Making Fractional Work for You - Original Research and eBook

Daniel Martin

For my client Canopy Advisory Group, I envisioned and executed a research study with the firm’s more than 200 fractional experts, with the output from the study generating more than six months worth of hiqh-quality, exclusive content. The keystone asset based on the study is a comprehensive eBook that generated significant increases in email open and click rates and website traffic, and that is being used by the Canopy team as a valuable conversation starter and leave-behind asset to drive engagement and sales.
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Posted Feb 11, 2025

Envisioned and created an original research project resulting in statistically significant findings, an engaging eBook and top-performing social content.

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