For my client Canopy Advisory Group, I envisioned and executed a research study with the firm’s more than 200 fractional experts, with the output from the study generating more than six months worth of hiqh-quality, exclusive content. The keystone asset based on the study is a comprehensive eBook that generated significant increases in email open and click rates and website traffic, and that is being used by the Canopy team as a valuable conversation starter and leave-behind asset to drive engagement and sales.