I have helped and am helping a number of clients (not sharing names/organizations due to confidentiality considerations) launch, refine and grow their LinkedIn and overall social media presence. The goal of these projects is to start by generating awareness about their expertise as it relates to their products or services and position them as a leading voice in their space. This is followed by using engagement on content as a lead generation and management tool, ensuring that the longer-term outcome of this work is revenue-focused.