EdTech Growth: Strategic Initiatives for Study Together
Client/Company: Study Together (PlusPeter GmbH), an EdTech start-up transforming student collaboration and learning.
Scope of Work:
Google Analytics & Data Reporting: Analyzed user acquisition and ROI, identifying key user funnel issues. Developed strategies to redirect traffic to internal assets like blogs and landing pages.
CRM (Customer.io): Implemented a holistic onboarding strategy for new users, personalizing their experience and re-targeting them to specific product features.
StudyTogether Funnel Optimizations: Visualized the user journey from discovery to sign-up, optimizing drop-offs.
Content Strategy: Developed a monthly content plan focusing on inbound initiatives with media formats like blogs, social media, e-books, and guides.
Marketing Funnel/Flywheel Development: Created a holistic marketing approach across all stages of the user journey.
Defining Company Health Metrics & KPIs: Established key performance indicators for weekly analysis.
Convert Discord Users to App: Strategized to leverage the Discord community to increase app engagement.
Process:
Conducted thorough analysis using Google Analytics to understand user behavior and marketing effectiveness.
Developed and implemented personalized onboarding experiences using CRM tools.
Optimized user funnels to improve conversion rates.
Created content strategies aligned with buyer personas and pain points.
Designed and analyzed marketing campaigns across all stages of the user journey.
Outcomes:
Successfully defined ROI for marketing campaigns, increasing user study session events by +30 minutes.
Improved user acquisition streams through strategic partnerships.
Enhanced user retention by optimizing the onboarding process and content strategy.
Developed effective marketing funnels and flywheels to boost engagement and conversions.
Strategically converted Discord users to the app, enhancing community involvement and retention.
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Posted Mar 17, 2025
Project Overview: Enhancing User Growth. This project involved collaborating with, an EdTech start-up, to enhance user engagement and growth.
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Timeline
May 3, 2022 - May 14, 2025
Clients
Study Together
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