Outperforming Competitors: Enhanced B2B Growth at LinkedClient
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Outperforming Competitors: Enhanced B2B Growth through Performance Marketing at LinkedClient AB
Client/Company: LinkedClient AB, focusing on B2B performance marketing campaigns.
Scope of Work:
Performance Marketing Management: Led lead qualification and nurturing processes for the sales team, focusing on B2B lead generation.
Digital Marketing Campaigns: Managed the entire pipeline from digital campaigns to deal closure with the sales team, outperforming a Swedish Marketing agency in terms of efficiency and results.
Process:
Developed and implemented targeted performance marketing campaigns to generate high-quality B2B leads.
Utilized data analytics to optimize campaign performance, focusing on reducing costs and increasing conversions.
Employed strategies such as audience targeting, compelling messaging, and effective offers to drive engagement and sales.
Outcomes:
Lead Generation: Successfully generated 300 B2B leads, contributing significantly to company growth.
Cost Efficiency: Reduced the cost per lead from €60 to €20, enhancing customer acquisition costs and increasing net profit.
Sales Conversion: Drove the generation of 150 sales through targeted campaigns, demonstrating effective conversion strategies.
Revenue Impact: Each sale of the SaaS product resulted in a total monthly revenue of €59,250 from newly subscribed B2B clients, priced at €395 per month.
Key Performance Marketing Strategies Used:
Audience Targeting: Focused on precise audience segments to maximize relevance and engagement.
Message and Offer Optimization: Ensured messaging was concise and compelling, with offers that resonated with the target audience.
Continuous Campaign Optimization: Utilized real-time data to refine campaign elements such as ad creatives and landing pages, ensuring optimal performance.
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Posted Feb 25, 2025
With a Data-Driven Marketing approach, produced 300 B2B SaaS Qualified leads, reducing lead acquisition costs from €60 to €20, Increasing company MRR by 70,000€
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Timeline
Aug 12, 2024 - Feb 1, 2025
Clients
LinkedClient
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