What should I look for in a freelance performance marketing specialist's portfolio?
Check if they have worked on projects like yours before. Look for examples of successful campaigns and what results they achieved. Also, see if they have experience in your industry.
How do I define clear deliverables with a performance marketing expert?
Start by listing your main goals. Discuss with the specialist how they can help achieve these goals. Agree on the tasks they will do and when they will be completed.
What are the key skills a performance marketing specialist should have?
They should be good at using analytics tools to track results. They should understand paid search, social media ads, and SEO. Strong communication skills are also important to explain strategies clearly.
What information should I provide to a performance marketing specialist to get started?
Share details about your current marketing strategies and campaigns. Provide access to any tools or platforms they will use. Make sure they understand your brand and audience.
How can I set realistic KPIs with a performance marketing specialist?
Discuss what success looks like for your project. Set measurable goals like website visits, conversions, or return on ad spend. Make sure the KPIs are achievable within the timeline and budget.
What type of communication should I expect during the project?
Agree on how often you want updates. Decide the best ways to communicate, like email or video calls. Regular check-ins help keep the project on track.
How do I ensure alignment with a performance marketing specialist on brand voice?
Share your brand guidelines and any past content that reflects your brand voice. Discuss how the marketing should reflect this voice. Make sure the specialist understands how to represent your brand.
How can I evaluate a performance marketing specialist's understanding of my business needs?
Ask if they have experience in your industry. Discuss your business goals and see how they respond. They should ask insightful questions about your target audience and competitors.
How do I ensure the timeline proposed by the performance marketing specialist is realistic?
Review the timeline with the specialist and discuss each task. Make sure it fits your project deadlines. Allow some flexibility for any unforeseen challenges.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
