Digital Marketing: A Tool That Influences Consumer Behavior
Empowering Balkan Businesses: Leveraging Digital Marketing for Consumer Engagement
Client/Company: ECIKS, in collaboration with WiFi Austria, focusing on the development of the private sector in the Balkan regions.
Scope of Work:
Consultancy Role: Served as a consultant to discuss the role of digital marketing in influencing consumer behavior.
Webinar Topic: Highlighted digital marketing as a modern tool for shaping consumer behavior and its impact on business growth.
Process:
Collaborated with ECIKS and WiFi Austria to deliver a webinar aimed at aiding the development of the private sector in the Balkan regions.
Provided insights on how digital marketing strategies can be effectively used to understand and influence consumer behaviors, thereby enhancing business outcomes.
Outcomes:
Knowledge Sharing: Successfully shared expertise on leveraging digital marketing to drive consumer engagement and business growth.
Regional Impact: Contributed to the development of the private sector in the Balkan regions by providing actionable insights on digital marketing strategies.
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Posted Feb 25, 2025
Digital marketing profoundly influences consumer behavior by shaping interactions at every stage of the customer journey. From awareness to conversions.
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Timeline
Oct 1, 2024 - Oct 31, 2024
Clients
ECIKS
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