Breaking Into Blogs (Content-Led SEO)

Katherine Blake

Content Strategist
Growth Marketer
SEO Content Manager
ChatGPT
Google Gemini
Google Search Console

Summary

My site wide content strategy bolstered by the design and execution of a new blog segment took our cannabis industry client from less than 2K monthly organic visitors to over 50K in 9 months.

Tactics & Strategies

SEO editorial calendar & keyword strategy

SEO-led web design

New website segment best practices

Internal linking

Pagination best practices

On-page optimization

Competitive analysis for on-page SEO

Execution:

Oversaw production for approximately two blogs per week as well as the 30 blogs for launch.

Provided guidance to the web design team for the blog posts, the blog homepage, and pagination for the blog archive.

Clicks & Impressions

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