Driving Patient Sign-Ups (SEO for Conversion)
Katherine Blake
An orthopedic office wanted to gain more organic traffic and patient sign ups to their website by growing their blog.
My 6-month editorial strategy yielded led to a large boost in organic visibility (33% more top 3 keywords) as well as 50% more patient sign ups over the previous year.
Strategies & Tactics Used:
SEO website auditing
SEO keyword strategy
Conversion-driven SEO strategy
Topical authority for site wide growth
SEO-guided design for informational content
SEO writing and editing
Execution:
Oversaw the production of 4 blogs per month as well as 1-2 refreshes.
Created SEO-optimized outlines and edited 2 blogs per month from orthopedic experts.
Results:
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Posted Oct 25, 2024
An orthopedic office wanted to gain more organic traffic and patient sign ups to their website by growing their blog.
