Driving Patient Sign-Ups (SEO for Conversion)

An orthopedic office wanted to gain more organic traffic and patient sign ups to their website by growing their blog.

My 6-month editorial strategy yielded led to a large boost in organic visibility (33% more top 3 keywords) as well as 50% more patient sign ups over the previous year.

Strategies & Tactics Used:

SEO website auditing

SEO keyword strategy

Conversion-driven SEO strategy

Topical authority for site wide growth

SEO-guided design for informational content

SEO writing and editing

Execution:

Oversaw the production of 4 blogs per month as well as 1-2 refreshes.

Created SEO-optimized outlines and edited 2 blogs per month from orthopedic experts.

Results: