SEO to the Rescue (Technical SEO)
Katherine Blake
Summary
A construction company with a website that had been heavily penalized by Google reached out for a fix. I diagnosed and implemented technical optimizations that immediately unlocked 25% more month over month traffic.
Tactics & Strategies
Information architecture for SEO
Image management for SEO
Technical SEO best practices
SEO-led website migration
Landing page SEO
Local SEO for businesses
Execution
Implemented pre- and post-launch SEO optimizations including IA, redirect strategy, tagging, on-page optimization, local SEO, and meta data wrangling.
Created galleries of optimized images across the website to showcase products, drive traffic, and minimally impact site speed.
Clicks & Impressions
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Posted Oct 25, 2024
A construction needed to recover from losing access to their CMS. I designed a powerful new IA and sitewide SEO strategy to help them recover and grow.
