SEO to the Rescue (Technical SEO)

Katherine Blake

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SEO Specialist

Data Analyst

SEO Content Manager

Google Analytics

WordPress

Yoast SEO

Summary

A construction company with a website that had been heavily penalized by Google reached out for a fix. I diagnosed and implemented technical optimizations that immediately unlocked 25% more month over month traffic.

Tactics & Strategies

Information architecture for SEO
Image management for SEO
Technical SEO best practices
SEO-led website migration
Landing page SEO
Local SEO for businesses

Execution

Implemented pre- and post-launch SEO optimizations including IA, redirect strategy, tagging, on-page optimization, local SEO, and meta data wrangling.
Created galleries of optimized images across the website to showcase products, drive traffic, and minimally impact site speed.

Clicks & Impressions

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Posted Oct 25, 2024

A construction needed to recover from losing access to their CMS. I designed a powerful new IA and sitewide SEO strategy to help them recover and grow.

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Views

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Tags

SEO Specialist

Data Analyst

SEO Content Manager

Google Analytics

WordPress

Yoast SEO

Breaking Into Blogs (Content-Led SEO)
Breaking Into Blogs (Content-Led SEO)
Driving Patient Sign-Ups (SEO for Conversion)
Driving Patient Sign-Ups (SEO for Conversion)