SEO to the Rescue (Technical SEO)

Katherine Blake

SEO Specialist
Data Analyst
SEO Content Manager
Google Analytics
WordPress
Yoast SEO

Summary

A construction company with a website that had been heavily penalized by Google reached out for a fix. I diagnosed and implemented technical optimizations that immediately unlocked 25% more month over month traffic.

Tactics & Strategies

Information architecture for SEO

Image management for SEO

Technical SEO best practices

SEO-led website migration

Landing page SEO

Local SEO for businesses

Execution

Implemented pre- and post-launch SEO optimizations including IA, redirect strategy, tagging, on-page optimization, local SEO, and meta data wrangling.

Created galleries of optimized images across the website to showcase products, drive traffic, and minimally impact site speed.

Clicks & Impressions

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