UI Design Projects in State of Minas GeraisUI Design Projects in State of Minas GeraisFor this project, I designed a high-fidelity landing page for NEWSTING, a fashion brand focused on trend-driven aesthetics. My goal was to create a visual identity that feels energetic and bold, catering specifically to a younger, fashion-forward demographic.
My Design Approach:
Dynamic Layout Strategy: I utilized asymmetrical framing and overlapping elements to break the traditional grid, giving the site a modern, editorial feel that stands out from standard e-commerce templates.
Conversion-Driven UX: As seen in the attached image, I prioritized a seamless shopping flow by integrating high-impact "Shop Now" CTAs and clear, scannable pricing structures to reduce friction.
Brand Identity: I carefully curated a vibrant color palette and clean typography to reflect the "Style Revolution" concept, ensuring the visual language resonates with the brand's core values—as showcased in the attached image.
Interactive Focus: I developed the interface with a focus on product cards and clean navigation, keeping user experience at the forefront of every interaction point.
This project represents my ability to blend creative graphic design with strategic UI/UX principles to build an e-commerce experience that is as functional as it is visually compelling. Music experience that turns the sky above you into a personalized soundtrack. 🌌🎧
With Figma Make, I created an interactive web app that reads your location, interprets the current celestial energy, and translates it into a unique musical vibe.
Try it here: https://cloudy-legend-45434109.figma.site
(https://cloudy-legend-45434109.figma.site)Using latitude, longitude, date and time, the app determines the current celestial energy (mood, intensity, rhythm).
The energy profile is translated into musical parameters (genre, tempo, emotional tone).
These parameters are used to fetch Spotify songs.
The result is a playlist that feels cosmically aligned yet uniquely contextual to the user’s exact location and moment.
https://www.linkedin.com/posts/lucas-portella-332183151_figmamakeathon-figmamake-activity-7434429786493640704--0-6
