When does a hand-drawn logo make sense for a brand? In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction. They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience. The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise. The hand is still there. Just in a different form. Do you think hand-drawn elements are being used more as a trend than as an intentional choice?

90

162

5.6K

Can a brand feel elevated and handmade at the same time? For this homeware brand, the patterns aren't just decoration. Drawn by hand with a pencil texture, inspired by wood grain, sand, and natural fiber, then digitized into a system that scales without losing that organic quality. When a brand is born to turn everyday objects into rituals, the identity has to FEEL that way too. Not just look it. When you see something handmade in a brand, does it make you trust it more or less?

71

137

8.3K

Plant-Inspired Lettering System

0

16

Bondri is live. 🐾 Full brand identity, packaging design, Amazon assets, and custom illustrations for this dog calming chews brand. One of the main challenges: designing two packaging variants that felt like the same world but communicated different moments. Daytime calm and nighttime calm read very differently. More coming soon.

121

204

12.9K

Chantal Jemmott

Strategy-led branding across wellness, beauty and lifestyle.