When does a hand-drawn logo make sense for a brand? In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction. They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience. The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise. The hand is still there. Just in a different form. Do you think hand-drawn elements are being used more as a trend than as an intentional choice?

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Can a brand feel elevated and handmade at the same time? For this homeware brand, the patterns aren't just decoration. Drawn by hand with a pencil texture, inspired by wood grain, sand, and natural fiber, then digitized into a system that scales without losing that organic quality. When a brand is born to turn everyday objects into rituals, the identity has to FEEL that way too. Not just look it. When you see something handmade in a brand, does it make you trust it more or less?

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Plant-Inspired Lettering System

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Bondri is live. 🐾 Full brand identity, packaging design, Amazon assets, and custom illustrations for this dog calming chews brand. One of the main challenges: designing two packaging variants that felt like the same world but communicated different moments. Daytime calm and nighttime calm read very differently. More coming soon.

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Chantal Jemmott

Strategy-led branding across wellness, beauty and lifestyle.