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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
One of the logo routes we didn't choose. Balanced and friendly, but it was pulling the brand toward a different industry. Sometimes the right call is knowing which direction feels good but doesn't actually serve the brand.
Yes, but they work best when they’re used as an intentional design choice rather than simply because they’re popular.
I think hand-drawn works best when there’s a real reason behind it. Here, the concept makes it feel intentional rather than just a trend.
The network for creativity
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📩 currently open for projects — link in bio.
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