Nicolette .
aspiring renaissance woman. writer. but WAIT there's MORE–
meet the official home for bloom, an e-commerce website for a fun, fresh, & inclusive lipcare brand that always has something to celebrate—— its range of consumers, its organic variety, & especially the personalities of both when put together.
dropping a new collection of four new seasonal specials suggested & voted on by the open, welcoming community of signed-up 'bloom babes' (who, naturally, get access to next flavor/scent collections first!), what you see on site today is fresh off the announcement for their autumn collection, which holds inspiration in earthy notes like clover, cream, & oat as well as some fall fair favorites of its arizona-born founder.
the joy of natural beauty, full transparency, & sharing what we've all got as a community & as humans in a world that calls for some quick self-care functions as a backbone to shaping bloom's consumer base, so offering options to 'favorite' items to revisit later & optimizing selection for users through clarity on how they're feeling through quizzes & what they're looking for were priorities. because, really, in uncertain times, having a clear routine staple that you can trust helps your mental garden grow; in fact, click on the footer to sprout some wildflower blossoms of your own, if you like!
with a loyalty system measured in 'petals' (buyers can log in & earn one petal for each $1 spent) that helps regular purchases lead up to a free balm as 3% of gross revenue goes back to dipalya, the ghanian women's collective where the brand sources its shea butter.
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meet the insta-grid of a project i've been working on for a bit now! @Keia . has been a fabulous help in solidifying the direction of this fictional brand, & i'm so psyched to refine its original concept for one of my first-ever case studies. coming soon!
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the beginnings of a brand-new project & collaboration with a linkedin friend: meet HOJI, your go-to café for all things hojicha. logo? down. cozy vibes? way up.
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MERCH DESIGNS! toying with some material for a friend of mine, font styles created fully from scratch along with backgrounds & texture effects. thoughts? which of the two do you prefer?
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