Nicolette Sigur
performer, copywriter, graphic designer, lyricist: flexible.
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this is a sort of spec-work kind of ad for a fictional music festival, omnilux, created through photoshop cc, a free mockup from pixelbuddha, & images of represented models / other sources cited as free to use on pinterest.
the name was chosen by a team of three, myself & two other friends i've met through creative writing–– inspired by popular real-life events, like coachella, lollapalooza, bonnaroo, etc., we specifically were looking to create a one-word name that would feel both unique enough to be memorable while also leaning back to our community's take on technology through the sleek, chic sort of feel behind the title itself. 'omni-' as a prefix implies that the experience is all-encompassing, that either a performer or a music lover casually present is in for a great time for the festival's run, & '-lux' tacked onto the end nicely in a way that felt authentic to simple real-world strategies in promoting experiences through the idea of luxury, glamour, splendor, & invoke even abstract images of the material elements that media has taught many to associate with fame.
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these are gifs designed to advertise a fiction-based writing community i've run since march of 2021! this is our latest style for ads, which i also am responsible for running consistently through tumblr & discord.
the goal of our advertising is to lure likeminded writers in by showing off the idiosyncrasies in the characters written on our site, since our community-building drive is highlighted in showing off everyone's creations in ways that represent them adequately.
our premise revolves around AI/tech/surveillance's impact on the entertainment industry & all even adjacent to it, a sort of safehaven for creative writers frustrated by the state of any art or simply by society to have an outlet that allowed for creativity & collaborative, inclusive worldbuilding a world that's 99% in line with real life in all it's beautiful & beastly happenings, like the pandemic & the WGA strikes in recent years. realism & research are key in our eyes in order to write true-to-life struggles with respect & a solid, at least semi-thorough understanding of how different parts of 'entertainment' as a coverall function.
using pngs from pinterest & adobe photoshop cc, i create a gif graphic for all characters with the public figures selected to 'portray' them. four points that were most important to me are as follows: (1) one's interior life not being negated or neutralized by labels of renown, infamy, or celebrity; (2) technology & its constant advancements; (3) the 'shackles' that social media has on any individual when it comes to establishing their own sort of brand; (4) unique character elements shown in smaller details (like a text formatting bar for a screenwriter & more instagram-based features for an influencer/MUA).
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