Chantal Jemmott

Years of training at grandma’s house, finally paying off 😂

Before tools, prompts, or ideas... Where do you usually start projects?

I usually start by listening. On a recent project for a digital marketing agency, those conversations made clear that most of their clients are hands-on business owners. Marketing jargon already feels...

I’ve noticed moodboards can take many forms. Some focus more on aesthetics/trends, others on meaning or intention.

I often use moodboards to explore specific brand aspects, like values or personality, rather than a visual style.

With Arqetia, a premium construction firm,...