A few months ago I found out a premium brand was using a logo I designed for a client. Identical.
It's been heavy. But it pushed me to finally get more serious about the legal side, contracts, ownership. Still in it. But my process is different now.
The work exists though. And I still think about it.
Daima is a body care brand built around water movement, sunset light, the feeling of surrendering to a moment. Every detail designed to be felt as much as seen.
Discomorphism 🪩 yes or no? 👇
Spotify's disco ball made sense to me. The shape, the world of music and nights out, the campaign giving it context. It all held together.
So I tested two more.
Case A / Tinder: the flame, the playful energy, the world of connection and nights...