Attached are two visual concepts for the Elichi branding collateral—Concept A featuring an organic green palette and Concept B using a warm, muted earth tone.
We would appreciate your feedback on which directional path you prefer to move forward with.
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Hawt Chicken — Food Ordering App & Brand Identity
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Brand Identity Showcase: Pulp Smoothie
Sharing my latest branding project for Pulp Smoothie—a modern visual identity crafted to elevate brand recognition in a competitive beverage landscape.
The objective was to translate natural freshness into a cohesive visual language. Through custom typography, a fruit-inspired palette, and streamlined graphic elements, the design captures both energy and authenticity across print and digital media.
Open for Critique:
As I refine this case study, I’d love to hear your professional thoughts:
How effectively does the color strategy communicate freshness?
Is the typographic hierarchy balanced across packaging and digital mediums?
Any feedback on system cohesion or composition is deeply appreciated!
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Packaging Design & Visual Strategy | Swirle Ice Cream
Designing the packaging for Swirle meant creating a physical product experience that instantly captures attention in a crowded freezer aisle while conveying the craft behind the cream.
The Packaging System
Container Architecture: Engineered clean, high-impact pint layouts optimized for 360-degree shelf visibility and seamless brand recognition from any angle.
Flavor Color-Blocking: Developed a systematic, high-contrast color strategy to differentiate flavors clearly while maintaining strong brand unity across the entire product lineup.
Hierarchical Information Design: Structured ingredient lists, flavor names, and nutritional callous to ensure key details remain effortless to read on curved surfaces.
How does the visual structure and color balance hold up across the packaging series? I’d appreciate your professional feedback and insights on this direction.
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