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I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
I love that it feels playful without losing that premium touch This is such a fun direction and I honestly want to see more branding projects like this from you 👏
thank you noha
This is so good! Love how you took a rough notebook doodle and turned it into a full system. The hand-drawn feel makes Foodas feel warm and real, not like another polished corporate brand. The packaging mockups are my favourite part.
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handsome works! anyway did you use any ai to generate mockups on that? or you did manual