faro soliman's Work | ContraWork by faro soliman
faro soliman
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faro soliman

Full Design & Development. For StartUps

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Followed by Kraig M, Benjamin C, and Umar T

Cairo, Egypt

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Cairo, Egypt

Cover image for I turned one of my
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding. I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium. Now I'm curious about one thing: Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal? I have a feeling designers will disagree on this one
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Cover image for What if an AI brand
What if an AI brand felt less like software… and more like a movement That was the idea behind my independent concept for Nation an AI powered commerce platform built around the possibility of turning an idea into an online business Instead of following the usual AI/SaaS aesthetic I explored a different direction: a brand with personality a distinctive visual identity and a website experience that makes the technology feel more human From the initial logo and branding direction to the landing page concept every decision started with one question How do you make a brand feel different before someone even tries the product? This is an independent creative exploration not Nation’s official or approved branding just one direction I wanted to bring to life I’m curious: when you see an AI brand what makes it memorable to you the product, the story, or the visual identity? #BrandIdentity #WebDesign #UIDesign #AI
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Cover image for Your Field Helping Parents Find
Your Field Helping Parents Find the Right Sport for Their Kid Your Field is a mobile app that helps parents in NYC discover verified youth sports clinics, leagues, and camps near them. The core challenge wasn't just listing programs it was helping busy parents quickly find something trustworthy that actually fits their child's age, schedule, and interests, without endless scrolling through generic directories
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Cover image for ai trip app
ai trip app
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