my latest branding and packaging design experiment
It all started with a few sketches on paper a cookie character I drew by hand and an idea I wanted to bring to life
I used ChatGPT to explore how my original drawings could evolve into a complete visual identity from the logo and custom illustrations to the packaging system
The goal wasn't to let AI create the brand for me but to use it as a creative tool to explore possibilities and bring my own ideas further
Butter yellow warm white chocolate brown and a little cookie personality
I'm curious about your opinion Does the final identity capture the personality of the original sketch?
And which part catches your eye first the logo the mascot or the packaging?
Would love to hear your thoughts!
0 likes · 2 views · Nov 10, 2026
my latest branding and packaging design experiment It all started with a few sketches on paper a cookie character I drew by hand and an idea I wanted to brin...
