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SUBHAN DESIGNS • Identity & Packaging
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SUBHAN DESIGNS • Identity & Packaging

Identity & Packaging Systems Beyond Category Conventions

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Followed by Deniz U, Alec M, and Virginia R

Lahore, Pakistan

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Lahore, Pakistan

1 Collaborator
TGF — Identity & Collaterals | Talent | Hiring | Global
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“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit. There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business. That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints. The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit (https://www.behance.net/gallery/254221567/TGF-Identity-Collaterals-Talent-Hiring-Global)
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Cover image for Introducing The Growth Fit | Part 01 🧩 A talent studio conn...
Introducing The Growth Fit | Part 01 🧩 A talent studio connecting ambitious companies with growth operators from overlooked markets. We built The Growth Fit’s identity system, collaterals and digital experience around the idea of the “Missing Piece.” Turning connection and growth into a visual language that reflects what TGF does at its core: bringing the right talent and the right opportunity together. This was such a fun system to build and explore, especially seeing one simple idea come to life across so many touchpoints. Excited to finally share it! Check out the full project here: https://www.behance.net/gallery/254221567/TGF-Identity-Collaterals-Talent-Hiring-Global Would love to hear what you think 👀
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A few more touchpoints & collaterals from The Growth Fit, a project that just got featured on Contra. ✨ For The Growth Fit, the challenge was making recruitment feel less corporate without losing credibility or trust. So every touchpoint, from social media and FitCards to stationery and collaterals, carried the same idea: the right talent meeting the right opportunity. Warm colours, bold typography and recurring visual cues kept the brand human, confident and unmistakably TGF wherever it showed up. A simple mantra: Consistency creates recognition. Recognition builds familiarity. Familiarity builds trust. Which TGF touchpoint stands out to you the most?
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