Built with Jitter
"We weren’t sure what our
SUBHAN DESIGNS • Identity & Packaging
"We weren’t sure what our brand should look like. They gave us a clear path forward.”
That’s how our client described their experience working with us on Ru’asā.
They came to us with a clear ambition: build a premium fashion brand that goes beyond category conventions.
Derived from the Arabic ra’is, meaning chief or leader, Ru’asā celebrates individuality and rebellion against conformity.
We built the complete brand experience across Strategy, Creative Direction, Visual Identity, Packaging Experience and Collaterals.
The full project is live. Take a look at how we brought the brand to life here
Building a brand that aims to set the standard rather than follow one? I’d love to hear from you
Like this project
Posted Sep 18, 2026
"We weren’t sure what our brand should look like. They gave us a clear path forward.” That’s how our client described their experience working with us on Ru’...
