Packaging visuals from our recent Identity & Packaging project for Ru’asā.
We built the packaging around silver foil, a raised wordmark and a cyber-gothic visual language, sharpened by Ru’asā’s signature purple accents.
Every detail was designed to do two things: elevate the unboxing experience and reinforce the brand’s unconventional character. Premium in execution, rebellious in expression.
The complete project is now live, covering Creative Direction, Mascot Logo, Visual Identity, Packaging Experience and Collaterals.
Packaging visuals from our recent Identity & Packaging project for Ru’asā.
We built the packaging around silver foil, a raised wordmark and a cyber-gothic vi...