WORK IN PROGRESS👇 Last month, we

WORK IN PROGRESS👇 Last month, we presented this direction for Nazariya Living. It wasn’t the route that moved forward, but it remains one of my favourite explorations from the project.

Nazariya Living is a premium carpet and home décor brand creating pieces shaped by craftsmanship, culture, and personal perspective. Each object brings character into a home and carries a story worth telling.

This direction was built around exactly that: the stories held within objects.

A seal-inspired logo gives those stories a mark. Archival textures bring a sense of history and permanence. Unexpected colour combinations move away from the familiar visual codes of the category, while editorial typography and a narrative-led pattern system give the brand a language beyond its products.

What made this direction particularly strong was its refusal to behave like a conventional rugs and home living brand. Instead of letting beautiful product imagery do all the work, we built a visual world with its own point of view, one capable of carrying the story even when the product isn’t present.

Not every strong direction gets chosen. Some are still worth sharing. Would you bring this Nazariya into your home?