A logo is only a

A logo is only a fraction of what we deliver.

The real value starts long before design. Understanding the brand, its audience, personality and positioning lays the foundation for every creative decision we make with our clients.

But logo exploration is where things get interesting. It's where strategy begins to take visual form, setting the direction for the entire identity system.

For Tandem, we explored multiple directions built around four ideas: Shared Progress, Simplified Complexity, Continuous Movement and Unlocking Opportunities.

Six distinct concepts. Six different interpretations of the same brand strategy.

Which direction do you think answers the brief best, and why?