Freelance Mascot DesignsFreelance Mascot DesignsMeet Koda 🐻
Not just a mascot, a companion built into the product.
Koda powers a new kind of wellbeing + focus app where the interface doesn’t just respond to taps, it responds to you. Your mood, your habits, your consistency.
Instead of dashboards full of noise, the experience is simple:
- You check in
- You focus
- You build small wins
- Koda reacts in real time
From a calm idle state, to a gentle wave during onboarding, to a full jump when you complete a session, every motion is intentional. The bear isn’t decoration, it’s feedback.
This project explores how character-driven design can:
- Reduce friction
- Improve emotional engagement
- Make consistency feel rewarding, not forced
- Built as a product concept and interaction system, not just visuals.
Curious to hear how you’d use a companion like this in your daily flow. MÉL THE SEAL — Remote Work Solutions for Tired Creative People
Meet Mel: a sleepy harbor seal built from lavender raff, client revisions, lofi beats, low battery mode, and tiny wins.
What started as a small painting of a seal with cosmic eyes became a full mascot-led brand world. I developed Mel’s personality, origin story, visual identity, comic series, emotional language, packaging, merch, stickers, social content, and a card game for freelancers surviving the workday.
The goal was to create more than a cute mascot. Mel needed to feel like the same character everywhere: in a comic panel, on a coffee cup, inside a sticker pack, on a hoodie, and in a tiny animated moment of client-revision panic.
Built with Recraft Studio:
Character exploration, reference-image workflows, V4.1 Vector identity studies, packaging and merchandise applications, social assets, storyboards, and image-to-video experiments.
Always tired. Often late. Still shows up.
Full Case Study: https://www.recraft.ai/project/2a11d3ab-1851-4c5e-b259-3e3a54b46633
My loom is in the comments.
