Every projects starts from brand. Clean beauty, wellness, performance athletics and others, each one gets its own voice, palette, and product experience before it ever goes live. Here's a walk through the latest work.
A designer's portfolio has one job: earn trust fast. With this site I set out to build more than a gallery, a pitch. The goal was to look premium and confident without saying either word, letting the copy carry the positioning and the design get out of its way. Direct voice, editorial typography, and real in-context mockups instead of sterile UI frames, a site that reads like a magazine spread, not a template.
Forgefit – a Framer eCommerce store for performance sportswear brands. Built around "quiet performance design": restrained color, fluid motion, and modern typography instead of loud, logo-heavy activewear branding. Uses Framer CMS for product management (shoes, apparel, accessories) plus a journal section for training/lifestyle content.
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Awe – a premium Framer eCommerce store for Scandinavian design brands, built on Framer Commerce. Full storefront: product catalog (furniture, sofas, poufs, lamps, rugs), designer/brand pages, editorial "stories" section, multi-region delivery, and FAQ/values pages. Aesthetic is minimalist, functional, heritage-driven — timeless design over trend-chasing.
Mesco – a premium Framer eCommerce template for luxury apparel/accessories brands (bags, bracelets, accessories), built with Framer Commerce. Full storefront with bestsellers, new arrivals, women's edit, wishlist/cart, and a "newsroom" editorial section covering design and craftsmanship. Quiet-luxury aesthetic — refined, minimal, texture-focused.
Lumel – a Framer eCommerce store for sustainable/refill cleaning brands, built with Framer Commerce. "Zero plastic is zero compromise" — refillable cleaning products (sprays, soaps, sets) with impact-focused storytelling around cutting out single-use plastic and microplastics. Elegant, minimalist product pages with mission/ingredients/how-it-works sections.
A full walkthrough of the Framlix landing page I designed, breaking down how e-commerce brands can combine Framer's visual editor with Shopify’s commerce engine to launch fast, high-converting stores using templates, interactive UI modules, and zero custom dev work.
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Solvane – a Framer eCommerce template for beauty/skincare brands, built with Framer Commerce. Product lines of tints, glazers, and care kits, framed around "simplified routine for everyday rituals." Includes ingredients breakdown, reviews/testimonials, wishlist/cart, and sale countdown timer.
Unwind – a Framer eCommerce template for wellness/supplement brands, built with Framer Commerce and Shopify-integrated. Product lines organized by benefit (defense, glow, wellness), vitamins, magnesium, biotin, with clean-label, mobile-first product storytelling. Includes mission/stories sections and customer reviews.
Nivest — a Framer eCommerce store for sneaker/athletic footwear brands, built with Framer Commerce. "Performance in every step" — bold, statement-driven design with men's/women's collections, new arrivals, sale countdown, and a newsroom covering materials, design, and brand trust.