Mr. Squeaky is a modern self-service car wash that had outgrown its dated visual identity. The rebrand brought a fresh, energetic personality to the space, creating a more cohesive and engaging experience for customers from the moment they arrive.

Through a bold visual system, playful graphics, and a distinctive mascot, the new identity transforms everyday touchpoints into a cleaner, friendlier, and more memorable brand experience.

Client: Mr. Squeaky

Creative Direction: Greg Gammino

Design: Mateus Scopel

Illustrations: Maryna Polonska