CORA Loyalty is a brand identity created for a loyalty and rewards platform built around the concept of gravity. The brand positions loyalty as an invisible force that continuously attracts customers back to the brands they love.

The visual system translates this idea through a radial logo, dynamic motifs inspired by attraction and movement, a bold typographic hierarchy, and a distinctive color palette anchored by deep purple.

Client: CORA Loyalty

Creative Direction: Greg Gammino

Design: Mateus Scopel