SightSuite is a new vision correction and surgical brand created by Dr. Chirag Patel as the premium extension of Lake Nona Ophthalmology, the practice he founded in 2013 out of a desire to bring personal, unhurried care back to medicine.

At the heart of the brand is the promise of giving patients the freedom to live their best life through their best possible vision. The name brings together “Sight,” the core of everything the business does, and “Suite,” inspired by the feeling of being upgraded to a hotel suite, with its sense of privacy, comfort, personal attention, and elevated service.

This hospitality mindset guided the entire brand design direction, through its modern, refined, and welcoming feel, that clearly sets SightSuite apart from traditional optical shops.

Client: SightSuite Lake Nona

Creative Direction: Greg Gammino

Design: Mateus Scopel