Grupo SBF | Moving Is Our Sport

SBF is a leading group in the sporting goods sector that controls brands such as Centauro and Nike's operations in Brazil. The company needed a brand positioning and a campaign to support its purpose of fighting sedentary lifestyles and getting Brazilians out of inertia. That's why we created the slogan “Movimentar é nosso esporte” (Moving is our sport) and its visual identity, which positions SBF as an inclusive and diverse brand that caters not only to people who practice physical activity but also to those who make small movements to change. With the “Let's Get Moving” campaign, the brand encourages people to be part of this movement through any physical activity. In addition, variations of the campaign motto were developed to be used for the Group's different business units. The choice of lettering that simulates movement and images of people moving reinforces the concept developed.