Caxias do Sul Book Fair
Mateus Scopel
One of the biggest events in the city, the Book Fair of Caxias do Sul, had in its 2021 edition the theme "Read to move". For its visual identity, different literary genres were approached with the creation of six illustrations that use the same visual identity, approaching the infinite journeys that a reader makes moving through the pages of a book and being the protagonist of these stories.
Common elements of six literary genres of fiction were used for the creation of thematic posters: FANTASY, ADVENTURE, NOIR, TERROR, SCIENCE FICTION and ROMANCE.
The visual identity was unfolded in several pieces adapting its illustrations to create collectible pieces. The ecobag, t-shirt, buttons and posters were sold, and bookmarks and booklets were distributed to participants at the Book Fair.
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Posted Aug 15, 2024
Visual Identity for Caxias do Sul Book Fair, one of the biggest events in the city. The project was recognized with a Brazil Design Awards.
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Prefeitura Municipal de Caxias do Sul
