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SUBHAN DESIGNS • Identity & Packaging
Identity & Packaging Systems Beyond Category Conventions
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A few more touchpoints & collaterals from The Growth Fit, a project that just got featured on Contra. ✨
For The Growth Fit, the challenge was making recruitment feel less corporate without losing credibility or trust.
So every touchpoint, from social media and FitCards to...
Scalability should never come at the cost of personality when building an Identity.
A strong identity carries one big idea consistently, from the biggest brand moments to the smallest touchpoints, without losing what makes it distinctive. To me, that’s one of the clearest signs...
Packaging visuals from our recent Identity & Packaging project for Ru’asā.
We built the packaging around silver foil, a raised wordmark and a cyber-gothic visual language, sharpened by Ru’asā’s signature purple accents.
Every detail was designed to do two things: elevate the...
"We weren’t sure what our brand should look like. They gave us a clear path forward.”
That’s how our client described their experience working with us on Ru’asā.
They came to us with a clear ambition: build a premium fashion brand that goes beyond category conventions.
Derived from...
brandingvisualidentitydesignFashion DesignBrand DesignBrand StrategyPackaging DesignFigmaJitterKittl
Sphynx or Markhor?
Two very different logo directions, built for the same brand.
One speaks to where the brand comes from.
The other speaks to who the brand is for.
Both had a reason to exist. Only one could define the identity effectively.
Which one do you think the client...
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