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Taste Test
Another category comparison, and this one's going to make you look twice.
The fashion category needed a fresh point of view. Most established players relied on functional wordmarks and relatively restrained visual identities.
With Ru’asā, we took a different route. We challenged those conventions and built an identity designed to stand apart, be remembered and give the brand a world of its own.
Distinctive by design. Unconventional by nature.
Which would you choose?
Familiar category conventions
A fresh point of view
6 votes
Ends in 1d
Love these category comparisons. Moving away from the usual functional wordmarks is exactly how you get noticed in fashion.
This looks sick! Love the bold direction 🔥
A fresh point of view, no doubt!
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