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SUBHAN DESIGNS • Identity & Packaging
Identity & Packaging Systems Beyond Category Conventions
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A few more touchpoints & collaterals from The Growth Fit, a project that just got featured on Contra. ✨
For The Growth Fit, the challenge was making recruitment feel less corporate without losing credibility or trust.
So every touchpoint, from social media and FitCards to stationery and collaterals, carried the same idea: the right talent meeting the right opportunity.
Warm colours, bold typography and recurring visual cues kept the brand human, confident and unmistakably TGF wherever it showed up.
A simple mantra:
Consistency creates recognition.
Recognition builds familiarity.
Familiarity builds trust.
Which TGF touchpoint stands out to you the most?
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Scalability should never come at the cost of personality when building an Identity.
A strong identity carries one big idea consistently, from the biggest brand moments to the smallest touchpoints, without losing what makes it distinctive. To me, that’s one of the clearest signs of a system built to last.
For Ru’asā, this was especially important. The identity is intentionally maximalist, which meant every application had to carry the same energy without becoming inconsistent or overwhelming.
The challenge was building something expressive, yet systematic enough to scale. And that’s exactly what we built.
Here are some of the touchpoints we created for Ru’asā. Do they feel like they belong to the same world?
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TGF — Identity & Collaterals | Talent | Hiring | Global
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RU’ASĀ — Identity | Packaging | Collaterals
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