Visit website 👉 pliability.com (quick visual screen grabs below 👇)

Pliability helps athletes move better, recover faster, and prevent injury through guided mobility sessions. As the brand grew, including partnerships like HYROX, their Webflow site was limiting how quickly the team could launch campaigns and how rich the experience could feel.

Pliability provided their new website design, while Mason Price (from WenLaunch Studios) and I partnered to bring it to life in Framer, in under 4 weeks.

February 10 → March 6, 2026

Pliability needed more than a new look. They needed a site that could:

Move from Webflow to Framer without losing content or SEO equity

Feel fluid and motion-driven while performing blazing fast across all devices

Support campaign launches with landing pages their team can easily create

Be built intuitively such that their own team could make edits independently after handoff

A clean migration from Webflow to Framer. We rebuilt their new website design while also migrating all their existing content from Webflow into Framer's CMS. Our move carried over all of pliability's SEO foundations so they didn't lose ground in search during the switch.

Motion that feels like the product. Pliability is about movement, so we made the site move too. Scroll animations, micro-interactions, and interactive carousels make it feel fluid and athletic on every device. Simultaneously, we closely monitored performance across devices to ensure the site maintained fast load times without any bloat.

Tools for the growth team. We built their campaign landing pages through Framer's CMS so the team can easily launch new variants for ads, partners, and events without manually rebuilding pages. Custom code connects those campaigns to the site, from links that open specific content to an email capture that hands users straight into signup.

Built for independence. Every component, whether native or coded, can be easily updated on the Framer canvas, so the team can make edits themselves. No developer needed for everyday updates.

I work with world class brands ranging from Startups to SMBs to Fortune 500. Book a call with me below to kick off your next website launch.