Built with Framer
Moonvalley: Website for $84M AI Video Launch (Built in Framer)
Kyle Panilan
Moonvalley — Framer Website Redesign for AI Video Launch Ahead of $84M Funding Round
🧩 The Challenge
Moonvalley was preparing to launch Marey, their commercially safe generative video model trained on licensed, studio-grade footage. Their existing site didn't reflect the cinematic quality or technological ambition of this new product. They needed a complete redesign that would build trust, capture attention, and position them as a credible leader in AI video - all ahead of a high-stakes summer launch.
🎯 The Goal
Position Moonvalley as a credible leader in commercial AI video
Drive sign-ups through clear messaging and UX
Build a scalable website framework for future product and marketing updates
👨💻 My Role
Designed and developed a cinematic homepage in Framer to elevate Moonvalley’s brand as a world-class AI leader.
Built out key subpages: Products (Marey), Blog, Team & Careers, and Pricing
Worked closely with Moonvalley's Chief Business Officer, Product Manager, and Marketing team to align design, brand, and product goals
Ensured the site was fast, responsive, and scalable in Framer so their team could manage updates easily
📆 Timeline
May 22 → July 8, 2025 (~7 weeks)
Coincided with Moonvalley’s largest marketing push of the year, which drove significant traffic and visibility.
🚀 Impact
Supported a successful global launch of Moonvalley’s flagship AI video model with a high-impact website refresh, establishing the company’s brand as a credible leader in commercial generative video
The new site handled 124K unique visitors and 183K total page views in its first week post-launch, maintaining strong performance during peak traffic
Contributed to momentum leading into an $84M funding round, helping reinforce investor and industry confidence through a world-class web presence
Boosted user engagement and product sign-ups through a high-impact homepage design and clear user pathways to “Try Marey”
Built a scalable foundation in Framer that empowers the Moonvalley team to quickly iterate on new content, product pages, and campaigns post-launch
💎 Client Testimonials
"Working with Kyle was a game-changer for our website launch. He quickly understood our brand and goals, and delivered beautifully designed, high-performing pages in Framer under tight timelines. Beyond the quality of his work, what stood out was his responsiveness; especially during launch week, where he provided real-time support that made everything smoother and less stressful. We truly felt like he was part of the team. I’d recommend Kyle to any startup or business looking for a reliable, talented web designer who can deliver when it matters most."
Sarah 'Chuck' Charlton, Chief Business Officer @ Moonvalley
"Humanely rescued our website launch when we were against the wire. Kyle took our design concepts, rapidly adapted our feedback and built them in Framer from scratch with incredible skill—even finding innovative techniques to blend videos with text. His responsiveness, professionalism, and ability to deliver beyond expectations despite the tight timeline made him invaluable. We're grateful to have found Humanely and look forward to working together on future projects."
Nelson Truong, Product Manager @ Moonvalley
Quick screen-grabs of high-impact sections on the site 👇
Home Page - Controls Section
Home Page - Capabilities Section
Marey Page - Hero Section
Marey Page - Controls Section
Marey Page - Capabilities Section
Teams Page - Hero Section
Pricing Page
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Posted Oct 2, 2025
Designed and built Moonvalley’s new Framer website to support the launch of Marey, their flagship AI video model — a project preceding their $84M funding round.
Likes
14
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124
Timeline
May 22, 2025 - Jul 8, 2025
Clients
Moonvalley
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