Netflix partnered with Secret City to launch The Perfect Bite — an immersive murder mystery dinner experience inspired by Glass Onion: A Knives Out Mystery. They needed a visually rich, immersive landing page to make visitors feel like they've stepped into the world of the experience — even before buying a ticket.

Design a high-converting, immersive landing page that reflected the mysterious tone of the experience

Drive ticket sales through compelling storytelling, visuals, and seamless UX

Build a scalable system to launch future cities quickly while maintaining brand consistency

Designed and developed the landing page in Framer to create an immersive digital experience mirroring the mystery and elegance of the live event

Collaborated directly with Netflix’s Immersive Experiences team to refine creative direction and optimize for conversion

Rolled out additional city sites; Vancouver and a London, UK waitlist page

Ensured a consistent design across launches tailoring content to each market

March 4 → May 15, 2024 (Initial Toronto launch)

2025 (Ongoing): Continued collaboration as Netflix & Secret City expand The Perfect Bite to new markets

Helped drive The Perfect Bite’s ongoing success, with Toronto’s experience selling out repeatedly since 2024

Helped expand The Perfect Bite brand across multiple cities and markets

Delivered an immersive digital-first touchpoint that elevated excitement and anticipation before attending

Built a scalable Framer foundation for rapid expansion to new cities and future experiences

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