How do you brand a business that doesn’t fit into one box?

Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.

I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.

Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.

What do you think about the final result?

A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?

Real eggs. No apologies 🥚 Spent the past week designing WHISK, an artisan mayonnaise brand built on one idea: even the most overlooked item in the fridge deserves a brand that takes it seriously. No squeeze bottle, no label built to disappear into the shelf. Just a glass jar, a short ingredient list, and four flavors told apart by one accent color each. Classic, garlic and herb, smoked chili, vegan. 🫙 Sometimes the boldest thing a condiment can do is be particular about itself.

The animation looks top tier! Nice work