This year we rebranded a 28 year old studio that builds immersive experiences for Netflix, Bloomberg, LEGOLAND etc. Seeper’s work was world class. But their brand hadn’t kept up with it, so people were judging them as a dated studio before they ever saw what they do. And they knew it... but when you’ve built something for that long, letting go of the logo you started with is hard. So we gave them two options -> keep the logo and refresh the rest, or start again from scratch. They went ALL in. The new identity launched at a major international industry event and people kept telling them it was the best stand they’d seen. Within weeks, senior people in their industry were saying they were “worth taking notice of now.” Their marketing director put it like this: “We’ve gone from being seen as a dated studio to a serious creative force in the industry.” Same work as before... people just see it completely differently now. If your business has outgrown your brand, DM me “REBRAND”.