Skincare Brand Identity, Packaging System, and Motion DesignSkincare Brand Identity, Packaging System, and Motion Design
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Ovéa — care with character.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
View the full case study. Building a skincare brand? Let’s talk about your identity and packaging.
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Muhammad 's avatar
Absolutely love how this brand turned out! The color combination, typography, and packaging all work beautifully together. Such a fresh and memorable identity!
Ashar's avatar
Thank you so much, Awais! The colour pairing was the trickiest part to get right, keeping the pink soft and playful while letting the cobalt carry the premium feel. Really glad the whole system reads as one family to you.
ibad 's avatar
The consistency across every single application is incredible. From the typography to the packaging and overall presentation, everything feels so thoughtfully executed. Outstanding work, Ashar!
Ashar's avatar
Thank you, Ibad! Consistency was the whole goal here, so every touchpoint from the wordmark to the jars had to earn its place in the same language. Really appreciate you noticing the detail.
Pixel's avatar
This is seriously impressive! The attention to detail across the packaging, product visuals, and website makes the whole brand feel so cohesive. Fantastic work!
Ashar's avatar
Thank you! The website mockups were a fun test of the system, because the packaging had to hold up just as well on screen as on shelf. Glad it feels cohesive across the board.
Hemad's avatar
Man, that pink and blue combination is absolutely killing it! 🔥 The whole brand feels so fresh and full of personality. Love how you've brought everything together!
Ashar's avatar
Thank you, Hemad! That pink and cobalt pairing really does the heavy lifting for the brand's personality. It was fun pushing it bold while keeping the skincare feel gentle. Appreciate the kind words!
Creative's avatar
That blue and pink combination is just perfect! Love how bold yet elegant everything feels. The product presentation really makes the brand stand out. Amazing job!
Ashar's avatar
Thank you! Bold yet elegant was exactly the balance I was chasing, so hearing that it lands is great. The product shots were where that contrast really came alive for me.
Steve's avatar
This is what happens when a strong concept meets exceptional execution. Every little detail has its own purpose, yet the entire identity speaks the same visual language. Beautifully crafted!
Ashar's avatar
Thank you, Steve! That is exactly how I think about identity work, a strong idea first, then every detail serving it. Really glad the shared visual language comes through so clearly.
Good's avatar
What a beautiful execution! From the typography to the mockups and overall art direction, everything feels thoughtfully designed. You’ve created a really strong visual identity here. Keep it up!
Ashar's avatar
Thank you so much! The art direction was about letting the typography and mockups do the talking while keeping everything warm and considered. Really appreciate the encouragement!
Rosebeth's avatar
Love the colour direction and the visual language. Everything feels so well thought out. The overall look is beautiful.
Ashar's avatar
Thank you so much, Rosebeth! The colour direction was the heart of this one, keeping the pink soft and the cobalt strong so the brand felt caring but still confident. I am glad the visual language reads as thought through across the bottles, jars and tubes. Which part stood out most to you?
Motiq's avatar
The pink-and-cobalt system carries really well into motion. Did you animate the bottles and jars from flat artwork, or build them as 3D models first?
Ashar's avatar
Thank you, Motiq! I started from the flat pack artwork so the pink and cobalt stayed true across every pack, then built the motion around the shape of each bottle and jar so each one still felt individual.
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