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Ashar Qasmani

Ashar Qasmani

Brand Identity & Shopify Designer | 1000+ Projects Delivered

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Followed by Kraig M, Nathan T, and Ayeni G

Islamabad, Pakistan

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Islamabad, Pakistan

Cover image for What makes a bakery brand
What makes a bakery brand feel warm before a customer even tastes anything? For LOAFY Bakery House, the answer was baked into every design decision. The identity pairs a chunky, rounded custom wordmark with a warm palette of espresso brown, terracotta, caramel and cream, so the brand reads like the product: soft, fresh and generous. A few decisions behind it: The wordmark does the heavy lifting. Its rounded letterforms echo fresh dough, and it stacks into a compact LOA/FY mark for small spaces like stickers, stamps and cup sleeves. The pattern is made from the mark itself, repeated across wrapping paper, boxes and bags, so even the packaging paper is unmistakably LOAFY. And the system covers the whole bakery experience: cake boxes, coffee cups, menus, aprons, tote bags and drive-through moments, all speaking the same warm language. Fresh from the oven is not just the tagline, it is the design brief. Designers, when a food brand leans this warm and playful, where is the line before it stops feeling premium? Curious where you draw it. #BakeryBranding (https://www.linkedin.com/search/results/all/?keywords=%23bakerybranding&origin=HASH_TAG_FROM_FEED) #BrandIdentity (https://www.linkedin.com/search/results/all/?keywords=%23brandidentity&origin=HASH_TAG_FROM_FEED) #LogoDesign (https://www.linkedin.com/search/results/all/?keywords=%23logodesign&origin=HASH_TAG_FROM_FEED) #PackagingDesign (https://www.linkedin.com/search/results/all/?keywords=%23packagingdesign&origin=HASH_TAG_FROM_FEED) #BrandDesigner (https://www.linkedin.com/search/results/all/?keywords=%23branddesigner&origin=HASH_TAG_FROM_FEED)
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MARLOW is a modern fashion and clothing brand identity built around individuality, everyday style, and self-expression. The branding combines a custom rounded wordmark, bold M monogram, warm red tones, and minimalist typography to create a confident and recognizable fashion identity. From logo design and brand guidelines to apparel graphics, clothing labels, hang tags, packaging, shopping bags, stationery, and advertising campaigns, MARLOW creates a cohesive visual experience across fashion and lifestyle applications. Services: Brand Identity, Logo Design, Fashion Branding, Clothing Brand Design, Apparel Branding, Packaging Design, Visual Identity.
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KREMO is a warm and expressive ice cream brand identity designed to bring personality, nostalgia, and a premium-yet-approachable feel to everyday frozen treats. The visual identity features a distinctive lettering-style logo, an elegant K monogram, and a soft color palette inspired by ice cream, caramel, and creamy desserts. Terracotta, caramel, and cream establish a welcoming personality across the branding system. The project combines ice cream logo design, packaging design, custom-style lettering, illustrated brand patterns, typography, and retail identity into a cohesive visual language. From ice cream tubs, waffle cone sleeves, takeaway cups, and shopping bags to menu cards, loyalty cards, storefront signage, staff uniforms, social media graphics, and outdoor advertising, KREMO demonstrates a complete brand identity for a contemporary ice cream shop. The concept balances a nostalgic visual character with modern packaging applications, creating a recognizable experience across physical and digital touchpoints. Creative Services: Brand Identity, Logo Design, Ice Cream Branding, Packaging Design, Food Packaging, Visual Identity, Menu Design, Retail Branding, Brand Patterns, Typography, Graphic Design, Merchandise Design, Social Media Design, and Advertising. Industry: Food & Beverage, Ice Cream, Frozen Desserts, Dessert Shop, Hospitality.
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Cobot is a contemporary conversational AI brand identity designed to make human interaction with technology feel simpler, friendlier, and more approachable. The visual identity centers around a distinctive speech-bubble symbol featuring three dots that represent an ongoing conversation. Combined with a rounded, minimalist wordmark, the logo creates a recognizable visual language for an AI-focused digital brand. A vibrant violet, soft lavender, and off-white color palette communicates innovation while maintaining a welcoming personality. Avenir Next and Helvetica Neue establish a modern typography system across brand communications. The complete branding concept explores logo design, symbol construction, color identity, typography, website applications, mobile interface mockups, advertising campaigns, stationery, stickers, and branded merchandise. Cobot demonstrates how a scalable visual identity can create consistency across digital platforms, physical applications, and marketing experiences. Creative Services: Brand Identity, Logo Design, AI Branding, Technology Branding, Visual Identity, Graphic Design, Typography, Brand Guidelines, Digital Branding, Advertising Design, and Merchandise Design. Industry: Artificial Intelligence, Technology, Conversational AI, Digital Products.
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