Your packaging has 3 seconds on the shelf. Make them stare.
A shopper scrolling a shelf — physical or digital — decides in seconds. Most packaging tries to say everything: ten claims, five badges, three fonts. The result is noise, and noise gets skipped.
Shopify stores don't fail on traffic. They fail on trust.
Most founders chase more visitors while their store leaks the ones it already has — a homepage that doesn't say what it sells, product pages that answer nothing, a brand that looks assembled in an afternoon.