Ovéa — Skincare Brand Identity & Packaging Design
Ashar Qasmani
Ovéa skincare collection: a shared pink and cobalt identity across bottles, jars and tubes.
The Ovéa serif wordmark anchors the visual identity.
Packaging design across lip treatment, body emulsion, hand cream and matching cartons.
Campaign imagery pairs the skincare collection with close portrait compositions.
Serum packaging shown through dropper detail, bottle and carton applications.
Carton artwork with coordinated front, side and product information panels.
A short carton animation reveals the packaging from changing angles.
Product and carton mockups demonstrate the packaging system across the range.
Body emulsion packaging and campaign portrait application.
Retail window application mockup with Ovéa serum artwork and campaign imagery.
Lip treatment packaging and skincare campaign application.
Desktop website design shown in a laptop mockup.
Mobile storefront design mockup alongside a hand cream campaign portrait.
Day Cloud and Night Cocoon face cream packaging within the same visual family.
Hand cream packaging and campaign portrait application.
Social story layouts extend the identity to mobile campaign formats.
Campaign compositions connect the product range, serum and hand cream.
Shopping bag mockups and serum campaign portrait application.
Ovéa — Care with Character
Ovéa is a skincare brand project I completed for a freelance client. I designed the complete visual project, including the wordmark, packaging, campaign applications, website mockups and short animations.
A recognizable product family
The design task was to connect bottles, jars and tubes through one visual identity while keeping each product easy to distinguish. I paired an expressive serif wordmark with cobalt blue, pink and off-white, then used a consistent hierarchy for product names and supporting information. Alternating pink and cobalt treatments connects the range while giving individual products their own character.
From packaging to screen
I extended the identity into campaign layouts, retail applications, shopping bags, social story designs and desktop and mobile website mockups. The repeated palette and typography carry the same visual language from a product label to a digital storefront presentation.
The brand in motion
The opening bento animation cycles through product visuals within a fixed grid, keeping the wordmark visible. A second short animation shows the carton from changing angles, bringing the packaging surfaces into view. Both sequences keep the focus on the identity and its applications.
The completed presentation brings the skincare collection together across packaging, campaign imagery, digital design mockups and motion.
Tools used: Adobe Illustrator, Adobe After Effects and Figma.
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Posted Nov 5, 2026
Skincare brand identity and packaging design for Ovéa, extending a cobalt-and-pink visual system across product labels, campaign imagery and digital mockups.
