Pulsix — Sportswear Brand Identity & Motion Design
Ashar Qasmani
Chartreuse Pulsix wordmark and pulse-cut X centered on a hot-pink gradient.
A model adjusts a black beanie with a chartreuse badge beside a pink “Future is now!” poster.
Three Pulsix logo treatments show the wordmark on a gradient, chartreuse and pink.
Spacing guides surround the angular X and Pulsix wordmark, showing how much room to leave around the logo.
Outlined pink and chartreuse badge logos show the X alone and paired with the Pulsix wordmark.
The dimensional Pulsix X rotates against a pink background.
An athlete in a pink hoodie stands on a court beside the headline “Pulsix is more than just a sports brand.”
An Anton Regular type specimen shows tall, condensed capital letters and punctuation on pink and chartreuse.
Large black letters spell Sora across a pink type specimen with the secondary alphabet beside them.
A black sports bra with chartreuse Pulsix branding sits beside pink orbital graphics and the “Future is now!” headline.
Thin horizontal pink and chartreuse stripes alternate across a white field.
Pink Pulsix lettering on white cycling shorts sits beside a watch displaying the X on its face.
Four numbered swatches show the Pulsix palette in vivid pink, chartreuse, light pink and charcoal.
Four circular orbital symbols show the same line drawing in different brand color combinations.
A logo reference sheet shows horizontal and stacked Pulsix lockups with spacing guides.
A logo usage guide shows the primary Pulsix lockup above four examples marked as incorrect.
A grid brings together athlete photography, outdoor ads, the logo, color swatches and branded apparel.
A roadside billboard pairs an athlete in motion with the chartreuse headline “Future is now!”
A wall-mounted ad shows an athlete in a pink top above the words “Available in stores now!”
A bus shelter poster places the white Pulsix logo across a photograph of a running athlete.
A freestanding sidewalk ad frames a pink-clad athlete and the headline “Available in stores now!”
A street poster outside a glass-fronted building pairs sports photography with chartreuse lettering.
A sportswear store mockup carries the pink and chartreuse identity across signage, racks and apparel.
Court shoes with pink and chartreuse accents sit beside a bright pink T-shirt bearing the Pulsix logo.
A basketball player wearing a chartreuse cap sits beside a pink cap marked with the chartreuse X.
A pink tote and takeaway cup display the condensed “Future is now!” headline.
A pink-to-chartreuse card with the Pulsix logo rests on a dark textured surface.
A pink Pulsix notebook with chartreuse orbital lines sits on a dark desk with wired earbuds.
A roll of branded tape and loose strips repeat the pink and chartreuse Pulsix lockup.
A pink Pulsix box with a chartreuse-striped lid casts a shadow across a gray surface.
A wide illuminated display shows an athlete in pink and the message “Pulsix is more than just a sports brand.”
Pink and chartreuse watches use contrasting straps, faces and hour markers.
Three Instagram layouts show sports photography, including an athlete in motion and a close-up of shoes.
A social profile mockup uses a chartreuse avatar and a campaign photograph of a pink-clad athlete.
Pink sports bottles with dark caps carry the Pulsix wordmark vertically against a pale pink background.
A white Pulsix lockup overlays a close-up of a runner striding across pavement.
A dark closing graphic reads “Don’t miss what’s next” beside a sculptural head and bright orbital shapes.
From cap to billboard
I designed the identity, campaign graphics and motion for Pulsix, a freelance sportswear project. A cap gives a brand just a few centimeters of space. A billboard has room for an entire campaign, but only a moment to catch someone’s eye. I wanted the same identity to work at both scales.
The pulse in the X
A jagged line cuts through the center of the X. On the pink cap, that chartreuse symbol carries the brand on its own. Alongside the Pulsix wordmark, it introduces the name. In the animation, the break in the X gives the eye a shape to follow.
Color and type in use
I paired vivid pink and chartreuse with charcoal. Anton gives short headlines like “Future is now!” enough weight to hold their own against a sports photograph. Sora handles the smaller supporting text. On the billboard, the headline and photograph take the lead while the logo signs the corner.
What I delivered
The project brings together the logo and wordmark, color and typography guidelines, apparel and accessory mockups, outdoor and social campaign layouts, and an animated brand presentation. The cap, watch face and billboard show three ways to use the same mark without repeating the same layout.
Planning a sportswear launch or apparel rebrand? Get in touch if you need an identity that works on the product and in the campaign around it.
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Posted Nov 4, 2026
A sportswear identity built around a pulse-cut X, vivid pink and chartreuse, spanning apparel, outdoor campaigns, social graphics and motion.
